Case Alleges Williams-Sonoma Inflated and Knowingly Misrepresented Thread Count of Luxury Bedding Collections
SAN DIEGO, Calif. – San Diego employee and consumer rights litigation firm Haeggquist & Eck has joined attorneys from Rose Law Group, P.C. in Phoenix and Baker Law P.C. in Los Angeles in prosecuting a class action lawsuit alleging housewares giant William-Sonoma illegally inflated the thread count of its luxury bedding collections sold across the company’s family of brands.
The case, Rushing v. Williams-Sonoma, which is styled as a class action and currently pending in the United States District Court for the Northern District of California, alleges that Williams-Sonoma Inc. and several of its marketing and advertising subsidiaries knowingly misrepresented thread counts on the packaging of several of the company’s products, some by as many as 300 threads. The case alleges a litany of misleading and deceptive advertising and other consumer-protection claims, including violations of the California Consumer Legal Remedies Act and California laws pertaining to untrue advertising, unfair competition, unlawful and fraudulent business practices, and unjust enrichment.
It involves the following bedding – including bed sheets, pillowcases, shams, and duvets – sold by Williams-Sonoma and its family of brands:
- Williams-Sonoma Home Signature 600-Thread-Count Sateen Bedding
- Williams-Sonoma Home Greek Key Jacquard 600-Thread-Count Bedding
- Williams-Sonoma Home Suzani Jacquard Bedding (500 TC)
- Pottery Barn Foundations Hotel Sateen Bedding (600 TC)
- Pottery Barn Banded Hemstitch Bedding (400 TC)
- Pottery Barn Morgan 400-Thread-Count Bedding
- Pottery Barn PB Organic 400-Thread-Count Bedding
- Pottery Barn PB Classic 400-Thread-Count Bedding
“Nobody would expect that WSI would advertise 600 thread count bedding that does not, in fact, contain 600 threads per square inch as indicated on the label,” the operative Complaint reads. “But that is exactly what WSI is doing.”
The Complaint alleges that WSI relies upon its’ brands established reputations as high-end retailers to pass off interior products to consumers and to deceive them into believing its representations about the thread count of its bedding offerings.
“They market to affluent and aspiring consumers who are willing to pay a premium price for a premium product,” the Complaint states. “But what WSI advertises is not necessarily what it delivers, particularly when it comes to its bedding products.”
Williams-Sonoma is publicly traded on the New York Stock Exchange and operates through trademarks including Williams-Sonoma, Williams-Sonoma Home, Pottery Barn, Pottery Barn Kids, Pottery Barn Baby, PB Teen, PB Dorm, West Elm, Mark & Graham, and Rejuvenation.
What You Can Do
Potential class members who have purchased any of the Williams-Sonoma bedding products advertised as having a thread count of 350 or higher from Williams-Sonoma or any of the stores or brands listed above may contact attorney Amber Eck at (619) 342-8000 to learn more about the claims alleged and their rights to seek compensation for damages they may have suffered.
In addition, consumers who have purchased bedding from Williams-Sonoma advertised as having a thread count of 350 and higher are encouraged to contact Amber Eck to learn more about their potential claims.
About Haeggquist & Eck, LLP
Haeggquist & Eck, LLP is a full-service law firm that brings major class actions nationwide on behalf of defrauded consumers, investors and employees.
To schedule your free initial consultation, contact us online or call (619) 342-8000 today!