619-342-8000MARKETING DIRECTOR
Haeggquist & Eck, LLP is an award-winning plaintiff’s employment and sexual assault law firm.
We are looking for a Marketing Director to lead firmwide marketing strategy and execution, with accountability for signed cases and brand stewardship.
This is a hands-on, performance-driven role for a marketing leader who ideally has experience building and scaling a plaintiff’s side law firm. You will own the full marketing funnel—brand through retained client—partnering closely with firm leadership, intake and operations to ensure marketing performance translates into high-quality signed cases and a strong client experience from “Case Evaluation” onward.
The ideal candidate brings deep plaintiff-side legal marketing experience and understands how to scale while protecting brand integrity and maintaining compliance in a regulated environment.
Location: San Diego, CA
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Qualifications And Requirements
- Plaintiff-side legal marketing experience preferred.
- Bachelor’s degree in marketing, business administration, communications, or related field
- 5+ years of progressive marketing leadership experience, with substantial experience in legal marketing required and plaintiff-side experience strongly preferred.
- Demonstrated success marketing plaintiff’s side cases, including demand generation, case acquisition strategy, and intake conversion optimization.
- Proven experience managing performance marketing budgets across relevant acquisition channels, optimizing for signed cases and case quality — not solely lead volume.
- Strong understanding of legal industry marketing, attorney business development, and state bar advertising and professional conduct requirements.
- Demonstrated ability to develop and execute firmwide marketing and growth strategies aligned with measurable business outcomes.
- Experience partnering with intake/call center to improve qualification standards, QA processes, and lead-to-sign conversion.
- Proven leadership experience building, managing, and developing high-performing teams in a cross-functional environment.
- Demonstrated expertise in brand strategy, digital marketing, public relations, and client development initiatives.
- Data-driven mindset with experience leveraging CRM systems, analytics platforms, and performance reporting tools.
- Exceptional written and verbal communication skills.
- High level of integrity, discretion, and sound judgment in a regulated, reputation-sensitive environment.
- Ability to thrive in a fast-paced, growth-oriented organization.
Ideal Traits
- Operator mindset with strong prioritization, execution discipline, and relationship builder.
- Strategic thinker who translates performance insights into action.
- Collaborative leader and mission-aligned professional who embodies and reinforces the firm’s culture.
Job Duties
Strategic Marketing Leadership & Firm Growth
- Develop and execute a comprehensive marketing and business development strategy aligned with the firm’s long-term goals and plaintiff-side growth objectives
- Serve as a strategic advisor to firm leadership on market positioning, competitive intelligence, expansion opportunities, and performance forecasting.
- Establish measurable KPIs tied to qualified case acquisition, signed-case conversion, brand strength, and ROI; report regularly to firm leadership.
- Drive expansion initiatives across key practice areas, industries, and geographic markets.
- Maintain ultimate accountability for marketing performance while leading execution through internal teams and external partners.
Brand Management & Market Positioning
- Define and steward the firm’s brand identity, messaging, and value proposition across all channels.
- Ensure consistent brand representation across digital, print, broadcast, media, and client-facing materials.
- Strengthen the firm’s reputation in plaintiff-side litigation through thought leadership, awards, rankings, speaking engagements, and strategic PR.
- Establish governance processes to protect brand integrity.
Client Development, Case Acquisition & Intake Alignment
- Lead firmwide strategy for qualified lead generation and signed-case growth.
- Oversee multi-channel performance marketing efforts (paid search, paid social, digital, broadcast, affiliates/lead partners, and other relevant acquisition channels).
- Partner closely with intake/call center to optimize qualification, scripting, QA, and lead-to-sign conversion performance.
- Support attorneys in cross-selling, client retention, and relationship-building initiatives.
- Oversee client feedback programs, satisfaction surveys, and experience improvement initiatives beginning at “Case Evaluation” through representation.
Marketing Communications & Digital Strategy
- Provide oversight of website strategy, SEO/local SEO, content marketing, social media, reputation management, email campaigns, and marketing automation.
- Lead public relations, media relations and internal communications strategy.
- Ensure marketing content complies with applicable legal advertising rules, privacy regulations, and professional conduct standards.
Business Development & Attorney Enablement
- Provide strategic leadership and oversight to ensure alignment between marketing strategy and referral growth initiatives.
- Strengthen strategic partnerships and expand the firm’s referral network nationwide.
- Design and implement attorney business development training and coaching programs.
- Support practice group marketing plans, individual attorney growth strategies.
- Develop tools, templates, and processes to increase attorney engagement in business development and referral development efforts.
- Align plaintiff marketing strategy with broader firm relationship development objectives to drive measurable growth outcomes.
Data, Analytics & Budget Management
- Manage the firm’s marketing and business development budget, ensuring disciplined, ROI-driven investment decisions.
- Oversee significant performance marketing spend with a focus on optimizing for case quality and signed-case outcomes—not solely lead volume.
- Implement dashboards, attribution models, forecasting tools, and executive reporting cadence.
- Leverage Customer Relationship Management (“CRM”), intake data, analytics platforms, and market research to inform strategy and continuous optimization.
- Oversee vendor relationships, agencies, media partners, and external consultants.
Team Leadership & Operations
- Build, mentor, and lead a high-performing marketing and business development organization (digital, creative, brand, PR/communications, web, and marketing operations).
- Foster collaboration across HAE, including attorney teams, intake teams, and staff.
- Establish scalable systems, workflows, and operational best practices to support continued firm growth.
- Promote a culture of accountability, performance discipline, innovation, and continuous improvement.
Benefits
At Haeggquist & Eck, we value the hard work and dedication of our team, and we’re proud to offer a benefits package that reflects that commitment. Our goal is to support your well-being, growth, and work-life balance through a wide range of meaningful benefits and perks:
- 100% employer-paid health, dental, and vision insurance for employees and dependents
- $100,000 in life insurance provided at no cost
- 401(k) plan with HAE contributing a minimum of 3% of your salary after your 3 month probationary period
- Generous disability Insurance program
- Flexible time off to support work-life balance; unlimited PTO for exempt employes and 15 days per year for non-exempt employees, more after 4 years
- Observance of 13 paid holidays per year, plus a paid closure between Christmas and New Year’s Day
- Healthcare, Lifestyle and Dependent Care Flexible Spending Accounts (FSAs)
- Tuition reimbursement for professional development upon approval
- State bar and approved professional association dues covered
- Parking in the garage of our building for all in-office employees
- Encouragement of volunteer time
About
Haeggquist & Eck
Our mission is to hold corporations accountable by empowering the people. No defendant is too large or powerful for us to tackle…just ask Donald Trump. We strive to achieve that mission through our commitment to the following values:
- Just do the right thing
- Uplift with Passion and Positivity
- Succeed Through Teamwork
- Take Ownership for our work
- Instill Excellence in all we do
- Care for our clients first
-
Evolve everyday, so we can always
say we’re better than yesterday
We believe in what we do. We strive to uphold our values daily in everything we do. If you’d like to be part of an inclusive, collaborative, and downright badass team, then we can’t wait to hear from you!
